About Us

At Rohr CPAs, we believe financial advice should be personal, strategic, and built around your goals. Our team is dedicated to delivering thoughtful planning, proactive tax strategy, and responsive service — all rooted in deep expertise and a genuine understanding of your story. Whether you’re growing a business, preparing for retirement, or navigating a complex financial decision, we’re here to guide you forward with clarity and confidence.

The Highest Standard

We hold ourselves to a higher standard — not just in technical excellence, but in how we show up for our clients. Our team stays ahead of financial changes through ongoing education, yes, but more importantly, we translate that insight into proactive guidance. We don’t just react to compliance needs, we plan forward. We’re not just service providers — we’re thinking partners who help our clients make confident financial decisions with clarity and integrity.

Our Mission

To empower individuals and business owners to move forward with clarity,
by delivering proactive planning, personalized advice, and a strong financial foundation they can count on.

Our Values

IIntegrity: Always act in our clients’ best interests — transparently, honestly, and ethically.
Excellence: Relentlessly pursue mastery of our craft to deliver high-value, high-impact outcomes.
Empathy: Listen first, understand deeply, and build relationships grounded in care and respect.
Follow-Through: Bring clarity to complex goals — and see them through with accountability and persistence.

Diversity & Inclusion

Our work environment reflects our firm belief in celebrating diversity. Each member of our team brings unique strengths and invaluable contributions to the table. We foster an atmosphere where diverse ideas flourish, acknowledging that a broad spectrum of perspectives leads to more comprehensive and superior outcomes.

Community

Residing on the stunning Central Coast of California, we are deeply attuned to the warm, close-knit community that flourishes here and are grateful for the privilege of calling this one of the world’s most beautiful places home. The wonderful residents of the Central Coast are the heartbeat of this region, making it an ideal place to grow and nurture our families. We actively promote a culture of community service within our team, encouraging active participation and volunteering in local organizations and generous donations to support those in need.

The Rohr CPAs Team

Meet The Team

Our History

Our journey began in Arroyo Grande in 1998, when David Rohr founded the practice. David quickly established a reputation for excellence, gaining the trust of many loyal clients.

In 2012, a new chapter in our history began. Daniel Rohr, David’s son, took the reins of the practice. Having gained valuable experience and a wealth of knowledge at a larger regional CPA firm on the Central Coast, Daniel was well-prepared to take over the family business. Under his leadership, Rohr CPAs not only sustained its legacy of excellence but also experienced significant growth.

Today, our clientele has extended beyond the Central Coast to encompass the entire country, testament to our ever-expanding reach and reliability. Moreover, our service offerings have also broadened, enabling us to cater to a wider variety of client needs.

However, at the core of our expanding business remains our dedication to our clients. Many of those who trusted David Rohr with their financial affairs continue to be valued members of our clientele. It is this enduring faith that motivates us to strive for continuous improvement, reinforcing our commitment to delivering the highest standard of service that Rohr CPAs is known for.

Our Designations

Certified Public Accountant

Personal Financial Specialist

Enrolled Agent